Today most companies selling cosmetics, budget large amounts of money for graphic designs. As the audience can see, the photograph makes Make Up Forever attractive and apealing. It draws the consumers to the thought of self concept.
The ad designers know that women, seeing the ad will draw the conclusion that Make Up Forever will make make them look like the model. The model is with her appearence, as evidenced by her provactive pose and facial expression for the camera. Being alone in an elevator allows the model to be unenhabibited as she poses, and she likes the image she sees in the camera. Her self concept is healthy.
Make Up Forever wants the audience to understand that the photo in the ad was not artificially enhanced. They are careful to use unretouched in their claim. They want consumers to feel confident, that the make up will do the same reaction as it did for the model.Women buying Make Up Forever can't wait to get home and become that model, when they see the ad.
The money spent on the ad, will soon pay off a thousand times much more in money caused by the sales. Advertisements have impacts on how people's point of view is. Did it draw your attention?
